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FOUNDERS
Sofia & Javier
Latitude Boreal was founded by husband and wife Sofia and Javier — lifelong travelers united by a shared passion for exploration, nature, culture and meaningful experiences.
Originally from Spain, their journey together began in Barcelona nearly two decades ago.
Since then, life has taken them across continents and cultures: from New York and London to Chile and Peru, where they eventually built both their family and their vision for Latitude Boreal.
Sofia grew up surrounded by travel from an early age.
Born into a multicultural family with roots across Spain and Argentina, movement, curiosity and discovery became part of her identity from childhood.
Having lived in Europe, North and South America, and after years exploring Latin America extensively, she developed a profound emotional connection to the region — its landscapes, cultures, energy and extraordinary diversity.
Before entering the world of luxury travel, Sofia worked in investment banking. Years later, seeking a more meaningful path, she transitioned into travel design while also deepening her personal journey through wellness and mindfulness, becoming a certified yoga teacher.
Her philosophy today is simple:
Travel has the power to reconnect us — with nature, with others and with ourselves.
Javier, an industrial engineer and entrepreneur, shares the same passion for discovery, adventure and the natural world. Together, they have explored Latin America through an active and immersive lens: trekking, rafting, navigating remote landscapes and seeking authentic encounters far beyond conventional travel.
Together, they created Latitude Boreal with one vision:
To design transformative journeys rooted in beauty, emotion, authenticity and deep respect for the places and communities visited.
OUR PURPOSE
To create journeys that transform into memory.
We believe the most important moments in life happen outside of routine.
When we leave behind what is familiar, something changes within us.
We become more present.
More connected.
More open to wonder, beauty and perspective.
Travel has the power to bring people closer — to each other, to nature, to cultures and ultimately to themselves.
It allows us to slow down.
To observe.
To feel.
At Latitude Boreal, we design journeys not simply to see the world, but to experience it deeply.
To create moments of awe, connection and emotion that remain engraved in memory long after returning home.
Because those moments ultimately become part of our personal story.
Start our journey today
Let us design a journey that reflects who you are and what you dream of discovering.